Digital marketing involves reaching out to potential customer through a set of interactive,electronic devices and platforms which go beyond the normal web,social media and E-Mail to include mobiles.Introduction of interactive communication channels like search,display advertising, social media etc which have a strong combination of Pull-Push

Important concepts of digital marketing

Push marketing This is the traditional type of marketing where marketing message are packaged with information pre-configured for a particular set of users.

Pull marketing: Pull marketing involves a consumer placing his intent and specific interest for particular type of information and being offered that information along with relevant marketing message suited to his intent query or profile -based interest.

Combination of Pull-Push Marketing

• Search marketing
• Social media marketing
• Display advertising

What are digital marketing channels?

• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Display Advertising
• Email Marketing
• Pay-Per-Click Advertising (PPC)
• Content Marketing
• Affiliate Marketing
• Online Public Relations

Digital Marketing is the Key to Success for Your Business

• Targeting Audience's
• Measuring Results
• Building Trust
• Instant customer interaction
• Call to Action